AGENCY & CLIENT
Brand & Co.
HPG Australia
ROLE
Creative direction & design
CAMPAIGN DELIVERABLES
Naming, branding, brochure, website, video, display suite, press, digital and outdoor campaigns.
The birth of something truly unique.
The opportunity to brand a lifestyle, not just a precinct.
HPG Australia engaged us to execute a strategic brand marketing campaign to launch their landmark $450 million residential and lifestyle precinct adjoining one of Sydney’s most loved urban green spaces – Sydney Park. We saw this as a unique opportunity to tell the story of transformation from an underutilised industrial area to an exemplar of biophillic design and urban greenery.
Transform the way you live…
We created an exclusive luxury brand that embodied healthy, holistic urban living, and that embraced the community – we offered an opportunity to “Transform the way you live” – to live a life at one with your environment.
The result was a resounding success that set new sales records and led to an International Property Award.
View the website here.
A new destination to
spread your wings.
